Max Factor — the heritage beauty brand is re-entering the U.S. market

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August is known for many things, Leo season being one of them, so it was only natural for Max Factor to mark the month with a new way to master the cat-eye. Yes, Max Factor — the heritage beauty brand is re-entering the U.S. market with a limited-edition capsule of products essential for the feline flick. Curated by makeup artist heavyweight and Max Factor creative design director Pat McGrath, it launched yesterday.

McGrath explained to Allure that the capsule, which is available at drugstores nationwide, features “the essentials” for what she calls a “major cat eye look”: Masterpiece Max Mascara, Masterpiece High Precision Liquid Eyeliner, and two lipsticks in nude or rose. This will mark the beauty giant’s first collection Stateside since discontinuing the line in 2010 and breaking hearts nationwide. Could August also mean comeback season?

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